My point here is simple: to control your destiny, you have to be very valuable to the market place, so much value that not many people in the world can do what you do.
The Stock Exchange is nothing more than a giant globally network tend to organize the market place where every day huge sums of money are moved back and forth.
They're making movies for, you know, not a big budget a lot of the time but in order to be seen when the market place is choked with these big blockbusters and superhero films.
In some ways, the scientific publishing model resembles the economy of the social internet: labor is provided free in exchange for the hope of status, while huge profits are made by a few big firms who run the market places.
We need to make ourselves the preferred supplier for companies that are the winners in the market place; companies that are leaders in their own field.
But fake reviews where people are paid or get free goods in return for glowing write-ups are rife despite various clampdowns by the big online market places.
However, this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place.
Most importantly of all, Chinas accession to the WTO in November 2001-which the UK fully supported marked the opening up of new opportunities for British business and the chance to compete more fairly in a huge market place.